2nd edition global ii strategy total

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Cancel Save settings. Home Contact us Help Free delivery worldwide. Free delivery worldwide. Bestselling Series. Harry Potter. Books By Language. Books in Spanish. By author George S. Written by the subject's leading academic authority, this highly readable text a student favorite addresses the most challenging task faced by multinational companies-how to deal with globalization and the resulting need for globally integrated strategies.

Back cover copy Written by the subject's leading academic authority on global strategy, George S. Yip, this edition of "Total Global Strategy II" addresses the most challenging task faced by multinational companies: how to deal with globalization and the resulting need for globally integrated strategies. This edition also contains numerous examples of global strategy and end-of-chapter questions.

Table of contents 1. View larger. Download instructor resources. Additional order info. K educators : This link is for individuals purchasing with credit cards or PayPal only. Written by the subject's leading academic authority, this highly readable text a student favorite addresses the most challenging task faced by multinational companies—how to deal with globalization and the resulting need for globally integrated strategies.

Provides students with the latest corporate experience and academic research on globalization and global strategy. Serves students with a specific treatment of global strategy and not just international business. Understanding Global Strategy. Diagnosing Industry Globalization Potential.

Building Global Market Participation. Designing Global Products and Services. Locating Global Activities. Creating Global Marketing. Making Global Competitive Moves. Building the Global Organization. Regional Strategy. Measuring Industry Drivers and Strategy Levers. Conducting a Global Strategy Analysis.

Worksheets for Evaluating Core Strategy.